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Fractional Executive Leadership

Launch.
Grow.
Scale.
Soar.

At a growth stage company, everyone is constantly learning to do everything for the first time, at the very same time.

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And while growing companies are the ones who would benefit most from seasoned executive leadership, they’re also the ones least able to afford it.

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Fractional leadership can help. A seasoned, fractional executive – such as a fractional Chief Marketing Officer (CMO) or Chief Growth Officer (CGO) – can help guide your business through uncharted waters over an extended period of time, without incurring the cost of hiring someone full-time.

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How do you know if now’s the right time to invest in marketing, sales, customer success, product development or operational efficiency? It’s a tough call, but it’s not one you need to make alone.

Fractional executive support at every step:

Launch.

  • Determine Product-Market fit

  • Define Go to Market Strategy 

  • Build the Right Team

  • Build the Right Brand and Tell the Right Story

Grow.

  • Refine Ideal Customer Profile

  • Map the Customer Journey

  • Tighten Market Focus

  • Formalize Sales Structure

  • Identify Organizational Growth Barriers

Scale.

  • Evolve Sales, Channel and Partner Strategy

  • Metrics-driven Revenue Growth

  • Category and Segmentation Leadership

  • Organizational Transformation

Soar.

  • Solution Expansion

  • New Market Expansion

  • Revenue Team Model Maturity

  • Exits and Acquisition

  • LinkedIn
Contact
Doug Johnson
Executive Consulting, 
Fractional CGO/CMO

 
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